Lil Wayne Launches DEWeezy Webisode Series, Premieres Clip #1 (Video)

Lil Wayne and Mountain Dew's new campaign, DEWeezy, premiered the first episode of a series of skating webisodes tastemakers in NYC last week, during a private unveiling at the recently re-opened venue, Greenhouse.

The 10-webisode series is slated to chronicle Lil Wayne's newfound passion of skateboarding. The first clip featured pro-skater Paul Rodriguez, as he introduced several members of the Mountain Dew Skate Team while posted at the Moutain Dew House in Austin, Texas for the recent SXSW festivities.

The team included skaters P-Rod, Keelan Dadd, Boo Johnson, and Theotis Beasley, among others, as well as Dwayne Carter, aka Lil Wayne.

Derek Jackson, chief of Glu Agency, hosted the NYC launch event, adding commentary, along with announcing a new Weezy-sponsor project. To raise awareness for his DEWeezy campaign, the hip-hop superstar will bring a DEWeezy Skate Park to his hometown of New Orleans, set to open in the 9th Ward, where the levees broke years ago during Hurricane Katrina disaster.

Aribbon cutting ceremony is slated to take place in New Orleans on August 29th.

To follow the DEWeezy webisodes series, subscribe to the official Mountain Dew Youtube channel at: Youtube.com/MountainDew. And,for more info about the DEWeezy campaign, visit DeWeezy.com.