Lil Wayne announces partnership with Mountain Dew, skate park for New Orleans

Over this past weekend, it was announced that Lil Wayne and Mountain Dew have teamed up for a new marketing initiative, DEWeezy. The campaign, a partnership between the soft drink brand, the Blueprint Agency (a management group helmed by Waynes former McMain classmate Cortez Bryant) and hip-hop business vet Derek Jacksons Glu Agency, will launch in full over the coming weekend at Austin, TXs SXSW festival and conference.

Billboard magazine reported that the campaigns plans include the building of a skate park in Waynes native New Orleans. Blueprints release stated that the concept for DEWeezy is "anchored in Lil Wayne's touring presence and outside interests including skateboarding and the rebuilding of New Orleans."

Mountain Dew is no stranger to hip-hop partnerships; its teamed up recently with acts like The Cool Kids and Mac Miller. And SXSW has been stepping up its urban music footprint exponentially in recent years. In 2011, the festivals buzz hip-hop draws included Odd Future, Mississippis Big K.R.I.T., and a monster marquee showing from Kanye West, with a full marching band oh, and Jay-Z.

This years hip-hop schedule ups the ante with scheduled performances from Jay-Z (tonight, during the fests Interactive programming), Mystikal, Juvenile, K.R.I.T., Yelawolf, Curren$y, B.o.B., Wal-E, 50 Cent, T.I. and rumors of Eminem, not to mention a featured interview with Nas.

The announcement of Lil Waynes partnership with Mountain Dew comes close on the heels of ! his new clothing label, Trukfit, and his sports video blog, Weezys Sports Corner.

Follow the #DEWeezy hashtag on Twitter for more news on the marketing alliance.